So It Goes is a biannual magazine that champions the original voices of today across seven chapters: The Actors, The Directors, The Artists, The Collection, The Musicians, The Places and The Writers. The magazine is a meeting place for a global network of photographers, journalists and other creatives.
The debut issue of So It Goes starts with a bang. An exclusive piece of non-fiction from James Franco follows interviews with the biggest rising screen star of this year Felicity Jones, the king of cult British cinema Michael Winterbottom and The Reluctant Fundamentalist and Four Lions actor Riz Ahmed. A giant of photography Michael Wolf contributes to the artist section as well as a fascinating dynamic voice of photography in modern China, Yao Lu.
More than just an arts magazine, this newsstand launch issue of So It Goes will have exclusive reportage in its Writers section. They explore the dark arts of the US gun lobby in ‘Gun Nation’, expose today’s murky world of espionage in ‘Game of Shadows’ and tell the story of the ‘Last of the Circus Folk’.
Contributors: James Franco, Felicity Jones, Analeigh Tipton, Riz Ahmed, Michael Winterbottom, Paul Thomas Anderson, Yao Lu, Michael Wolf, Peter Funch, Boogie, Chet Faker, Merchandise, Yung Jake
In a digital world, So It Goes is a reminder of the power print magazines have to touch lives and reveal the issues, places and people that deserve to be brought closer to home.
So It Goes is also a creative agency that extends the magazine’s network and commitment to unique storytelling into branded film content, documentaries, featurettes and short films. From Ben Whishaw to the Sundance Film Festival, we turn the new into the timeless.